When selling a home, homeowners are faced with an array of options—from working with traditional real estate agents to exploring innovative platforms like 72Sold and Houzeo. These services claim to make the process faster, easier, and more affordable. But how do they stack up? In this comprehensive guide, we’ll dive deep into what 72Sold and Houzeo offer, what users are saying about them, and which service might be the right choice for you.
What Is 72Sold? Here’s How It Works!
72Sold is an innovative real estate program designed to streamline the home-selling process. Founded in 2018, 72Sold’s goal is to help sellers close deals faster, often within 72 hours. The program works by creating a competitive environment for buyers, where offers are submitted during a specific time window, creating urgency and driving up the sales price.
When you list your home with 72Sold, the process involves professional marketing, targeted outreach, and scheduling open house events over a three-day period. Interested buyers submit their offers, and sellers have the option to choose the best one without long negotiations or waiting weeks for the perfect bid. By emphasizing speed and efficiency, 72Sold seeks to redefine how homes are sold.
Is 72Sold Different from Regular Realtors?
Yes, 72Sold is quite different from traditional real estate services. Traditional realtors typically follow a standard process: they list your property on the MLS (Multiple Listing Service), host open houses over several weekends, and wait for offers to come in. This can take weeks—or even months.
In contrast, 72Sold focuses on creating urgency among buyers by limiting the time they have to place offers. Additionally, 72Sold incorporates aggressive marketing campaigns, which help attract buyers faster than the standard approach. Unlike many realtors who take a passive approach to marketing, 72Sold is all about actively driving traffic to your listing.
However, it’s important to note that 72Sold still relies on licensed real estate agents. The difference lies in their unique sales strategy and accelerated timeline.
How 72Sold Makes Selling Homes Faster
The speed of 72Sold’s process is its primary selling point. But how exactly does it work? Here’s a breakdown of their accelerated sales model:
- Targeted Marketing Campaigns: 72Sold invests heavily in professional photography, videography, and online advertising to make your property stand out.
- Pre-scheduled Offer Deadlines: By creating a sense of urgency with a 72-hour bidding period, buyers are more likely to submit their highest offer quickly.
- Simplified Process: Instead of juggling multiple showings and offers over weeks, 72Sold streamlines the process so that sellers only deal with serious buyers.
For sellers who want a faster closing without sacrificing price, 72Sold offers a compelling alternative to the traditional route.
72Sold Pros and Cons
Pros:
- Faster sale process (often within 72 hours)
- Competitive offer environment to maximize price
- Reduced need for long-term showings
Cons:
- Limited flexibility for buyers, which may deter some offers
- Not available in all markets nationwide
What Is Houzeo? The Basics Explained
Houzeo is a technology-driven platform designed to empower homeowners by simplifying the home-selling process. Unlike traditional real estate models, Houzeo operates as a flat-fee MLS listing service. This means homeowners can list their property on the MLS without paying the high commissions typically charged by real estate agents.
When you use Houzeo, you gain access to a suite of tools that allow you to:
- Create your own MLS listing in minutes
- Manage showings and offers through an online dashboard
- Work directly with buyers to negotiate deals
Houzeo’s platform is particularly attractive to homeowners who want to save on commission fees while maintaining control over the selling process.
Why People Choose Houzeo to Sell Their Home
Houzeo appeals to a wide range of sellers, especially those who value cost savings and convenience. Here are some of the reasons people choose Houzeo:
- Cost Savings: By avoiding traditional agent commissions, sellers can save thousands of dollars. Houzeo’s flat-fee pricing is transparent, with no hidden costs.
- Control: Houzeo gives sellers more control over the sales process, from listing their property to negotiating directly with buyers.
- Access to the MLS: Many sellers choose Houzeo because it offers affordable access to the MLS, which is still the most powerful tool for marketing homes.
Houzeo’s Services: What You Get
Houzeo offers a variety of services designed to make home-selling easier and more affordable. Here’s what you can expect:
- MLS Listing Service: List your home on the MLS for a flat fee, ensuring maximum exposure to potential buyers.
- Offer Management Tools: Houzeo’s online platform allows you to view, compare, and respond to offers directly from buyers.
- Support from Real Estate Professionals: While Houzeo is largely a DIY platform, they offer support packages where you can get advice from licensed real estate agents.
- Customizable Upgrades: Sellers can add optional services like professional photography, virtual tours, and more.
Is Houzeo a Good Fit for You?
Houzeo is ideal for sellers who are comfortable managing parts of the home-selling process themselves. If you’re looking to save money on commissions and don’t mind handling negotiations and showings, Houzeo can be a fantastic option. However, if you prefer a hands-off experience with full support from an agent, Houzeo might not be the right fit.
72Sold vs. Houzeo: Which Is Better for Home Sellers?
Choosing between 72Sold and Houzeo depends on your priorities as a seller. While both platforms aim to make selling homes easier, they take very different approaches.
Pricing: Who Offers More Value?
- 72Sold: Typically charges a standard agent commission, which can range from 5% to 6% of the home’s sale price. While you benefit from their accelerated timeline, you’ll pay traditional fees.
- Houzeo: Offers flat-fee MLS listing packages that start as low as $299, making it a more cost-effective option for budget-conscious sellers.
Customer Reviews: What Users Are Saying
- 72Sold Reviews: Many customers praise 72Sold for its speed and efficiency, noting that the process is much faster than working with traditional realtors. However, some users feel the service may not be the best fit for higher-end properties, as the 72-hour bidding process can limit exposure.
- Houzeo Reviews: Users love the cost savings and flexibility of Houzeo. However, sellers who are not tech-savvy or who want full-service support sometimes struggle with the DIY nature of the platform.
Who Should Use 72Sold or Houzeo?
- Choose 72Sold if You need to sell your home quickly and are willing to pay standard agent commissions for a faster process.
- Choose Houzeo if You want to save money on commissions and are comfortable handling parts of the selling process yourself.
Real 72Sold Reviews: The Good and The Bad
72Sold has received a mix of reviews from customers. On the positive side, many sellers appreciate the speed of the process and the competitive environment it creates. On the downside, some users have reported that the limited bidding window may not attract the highest number of offers, especially in slower markets.
One common complaint is that while the marketing is impressive, sellers still pay traditional commissions, which can feel steep compared to discount brokerage models like Houzeo.
The Bottom Line
72Sold and Houzeo each offer unique advantages for home sellers. If you’re looking for a faster sale and don’t mind paying standard commissions, 72Sold’s innovative approach may be the perfect fit. On the other hand, if saving money is your top priority and you’re comfortable with a DIY platform, Houzeo provides an affordable alternative with all the tools you need to sell your home successfully.
Ultimately, the choice between 72Sold and Houzeo depends on your personal needs, budget, and timeline. By understanding how these platforms work and what real customers have to say, you can make an informed decision that’s right for you.
